The first quadrillion dollar company won’t be Amazon, Apple or Alphabet

It’s not hip to be square

-popular commercial ca. 5000 BC

Do you remember when that round, friction-minimizing thingamajig was all the rage in the tech space? That was fun, albeit a bit slow moving in the beginning.

Of course, many were skeptical at first as always. But once Salpeter Steel invested in Squares With Supermany Corners, more and more Stoneage VCs showed interest. However, it wasn’t until the name change to We Have Efficient Enormous Load Relievers the business really took off.

After Peter Steel’s success in the WHEELR industry he turned his focus to the struggling start-up Hot As Hell But Still Good For Cooking And Scaring Wolves Away Inc.

“It doesn’t quite roll off the tongue all that easily”, he thought… not to mention the hassle carving it in stone entailed. He let his mind wander: “Four letter words are always popular. Maybe you should try something on F?”, he suggested to the founders Fred, Isla, Rose and Ember.

And on and on it went, until the famous: “Plastics” comment in the 1967 movie “The Graduate”. Little did they know plastics would soon be demonized by hippies and greens, while the real action would turn to semiconductors, computers, software, mobile phones and other information technology companies.

Topic: Hot technologies in the past, present and future; companies with names beginning on “A”

Discussion: The Singularity Is Near, but how should you invest on the way there?

Conclusion: One word: “Agents”. We could move away from P&P companies that own our data, our portals and more or less force products down our throats; to owning digital autonomous copies of ourselves (the company making those could become the largest in the history of corporations by several orders of magnitude) that finally relieve us of the paradox of choice without relinquishing control to Big Data corporations.

Railways and radios

There was a time when steam engine powered water pumps for coal mining were the only game in tech town. Railways and cars then stole the limelight, not to mention radios (now, that was crazy at a whole new level) and airplanes.

That was, however, just “technology”, not information technology. Once Turing set things in motion after deciphering nazi codes with his version of computers, and possibly indirectly contributed to solving equations underlying the first atom bomb, a whole new industry was born with IBM in pole position.

IBM’s president Thomas Watson had a vision of the future:

“I think there is a world market for maybe five computers.”

Thomas Watson, president of IBM, 1943

A companies

The IT industry has progressed through mainframes and minis to Personal Computers, separating and celebrating hardware vs. software, and a whole stack of layers of operating systems, databases, applications etc. The workload has shifted from central (mainframe) to local (PC) to central (minis) to local (PC, laptops) and central (mobiles vs. cloud) again. The stock market has shifted its focus (a.k.a. ‘hype’) from semiconductors to computers to operating systems to applications to databases to business intelligence to browsers to search engines to network equipment (from data to voice and back to data again), to phones and minimalistic small applications known as applets or apps, not least social media apps.

Where is it all headed? Let’s just take a look at a few randomly selected companies in alphabetical order: Alibaba, Alphabet, Amazon and Apple. The first and most obvious conclusion is that names on ‘A’ are more successful than other companies. But we’ve known about that since Salpeter Steel’s first service business back in 5000 B.C.: AAA Wheeler Tow and Sons.

Jokes aside, the secret sauce is knowing your customer and having access to his attention and wallet, as well as products to sell. The best companies have tons of intelligence on its customers for crafting the perfect pitch, and an addictive portal to control the flow of products and services:

It’s all about the platform and the pitch

During the Mad Men era in the 1960s, a pitch consisted of convincing customers your bland and commoditized product was better than the competition’s. Today deep learning algos instead tease your core preferences from your largely unintended data radiation and satisfy your every want and need perfectly.

Alphabet’s search engine Google controls your attention and sells it to the highest bidder. Amazon knows about everything you buy, when and in what combinations — it controls both the platform and the pitch. Apple does the same, albeit in the form of a handy little gadget that enables recording and sharing as well, and that is placed one step before Amazon and Google. In China, WeChat is even more dominant with a billion Chinese users spending 5 hours a day on the platform.

What’s next? AR contacts, 3D printers, robotic companions?

The highest valued businesses harvest your data, sell it or reverse engineer your utility function to pitch increasingly addictive products. The actual manufacturers of most products and services have taken a back seat to the “portal” companies.

At the risk of predicting the equivalent of the Internet collapsing under its own weight within a year, or nuclear powered vacuum cleaners, here goes some of my thoughts about the remainder of the 21st century in tech.

Contact lenses and bionic limbs

Analyzing and hooking clients will only grow in importance, but the portals will morph into something quite different. Mobile phones will become increasingly mobile/wearable and gradually fuse with the body, perhaps in the form of contact lenses enabling seamless Augmented Reality and Virtual Reality experiences; perhaps through neuronal interfaces pioneered by the prosthetics industry. Nota Bene that there’s already touch feedback bionic limbs available, not to mention rudimentary AR contacts. There are even eye implants that restore some sight to the blind.

Will Apple be able to hold its own when the “phone” hardware becomes so different from today’s fragile glass bars? A robotics or biotech company could very well be better equipped to take the lead in that scenario — or Apple could try to take them over.

The HMI era, the portal of the future

In any case, Human Machine Interface technology will be crucial whatever form it takes. Today’s crude Finger And Voice input methods won’t last long, except for particular situations that don’t require precision.

Intention Readers, Emotion Detection Systems, Autocorrect Deduction Devices (that combine gestures, voice (words + tone), facial expressions, blood flow, heart beat, breathing etc. to guess and anticipate your desires) and so on will replace keyboards and touch screens. All these technologies already exist by the way.

What about existing search and retail platforms? Hard to say, it depends on what the H-M Interface companies decide. They could choose to connect directly to the end products, or they could uphold the status quo and go through Google and Amazon.

There is a whole different set of solutions to the HMI problem: digital and real world agents, wholly owned by you, that gradually mimic your every trait (don’t worry, you’ll be able to edit out unwanted evolutionary mismatched psychological biases). Rather than letting Facebook, Cambridge Analytica, Alphabet, Netflix, Amazon, WeChat, Alibaba and others know everything about you and abuse that information, you can elect complete anonymity but let your own proprietary agent know exactly everything and in effect turn into an exact copy of you. Your agent could over time assume more and more responsibility, from booking tables at restaurants to shopping for groceries and clothes.

In the beginning your agent might merely suggest a few alternatives, and as its precision improves you allow it to only show the single best one, then make preliminary bookings and finally just hand you the goods, reservations and tickets: “Your Uber will arrive at 7:48 tomorrow morning. The alarm is set for 7:19. Your face and iris scan are valid as your flight ticket. You’ll be staying at your usual hotel”

William Gibson wrote about such agents (eventually becoming self aware) in his epic book Neuromancer from 1984. I see the development of such artificial “helpers” as all but inevitable, leaving us ample time to explore both our inner and outer worlds and experience the human condition to its fullest.

Purely digital agents might be the end station. They would receive input from our every move and interaction with the world. The internet of things guarantee we are always recognized, our activities gauged, categorized and the corresponding data securely transmitted to our digital copies roaming the net hunting down optimally tailored experiences for us. A simple RFID implant could do some of the tracking, but otherwise every single item we face would be the eyes, ears, LIDAR, X-ray vision, Ultrasound etc. of your agent’s.

Quadrillion dollar co.

What happens if you own your own data yourself, and your agent doesn’t need the “help (prying eyes)” of search engines and entertainment suggestion algos to sift through billions of choices? Amazon gone? Apple gone? Alphabet gone? Would end product companies stage a comeback, based on highest quality and best price/performance rather than highest portal visibility and most nefarious data scraping abuse?

And, will the Agent company become the first quadrillion dollar company?

Runway to sublimation (a popular post Singularity state)

In David Simpson’s most recent book, The Dawn Of the Singularity, Simpson envisions more or less every household buying or leasing humanoid robots; androids that are quite similar in function to Gibson’s digital agents, albeit in physical form.

Four billion robots at a clip of 1000 USD/month for the basic version and upgrade subscription can turn into serious money over time, in particular valued at 5 times sales. Higher priced versions, upgrades, and using the robots themselves as portals for other goods and services easily increase the numbers by a factor four, and voilà!

I can definitely imagine such robots as both part of the input function for reverse-engineering their owners, and as platforms for showing off your wealth (complementing your car and boat). Once household androids become useful enough, just picture the “Joneses” pitching their robots against each other in terms of best finish, speed, balance, range of functions, intelligence, model and not least price.

Mom, why is our android so slow and old?

I just got back from the Joneses, and they’ve just bought the HuBot2028 LAL. Maybe it’s about time we upgraded ours too

Summary – what to do?

Biotechnology, artificial biology, active nanotechnology (molecular replicators and molecular-sized computers and robots) in contrast to today’s inert nano materials; strong general artificial intelligence (and its current predecessor, deep learning), robotics, quantum computing, bionic limbs, AR/VR and various forms of entertainment etc. are all promising tech areas today.

Add in the potential of immersive computer games, sex robots, designer drugs — or a combination of all three and it’s easy to imagine an interesting near future. The question still remains, however, which companies will emerge as winners in this race. On the one hand, IBM, Alphabet, Amazon, TenCent, Alibaba, Apple and Netflix all have interesting AI software and quantum computing embryos, but on the other, all that research money doesn’t stop history from repeating with altogether new start-ups making the crucial inventions.

I would bet some money on each and every one of all the mentioned companies, but I would be even more ready to invest in new, truly innovative robot and AI companies, if I get a chance before they sell out to the FANGs.

Fortunately, you don’t have to get rich betting on the right digital agent company. The future will be bright enough just having access to them as a consumer; just as standard shipping containers have made us all rich without any of us ever having owned the company that invented them.

Talking about investments, wouldn’t it be cool if our agents could perform financial analysis? They could find out everything, and, if allowed, talk to other agents in as large groups as we grant authority. Thus we would actually know the sales and likely profits, thus enabling optimal investments. Brokers, gone! Portfolio managers, gone!

Interesting you say, but: bah, no robots, no agents, I just want to see what next year’s iPhone looks like.



  1. I thought this was going to be an article about recency bias. All of the futuristic products we talk about are either extrapolations of today’s world, or hints from popular research. Maybe the first quadrillion company will be completely unexpected.

    Most hugely successful companies peter out when their main product hits market saturation. The wheel and fire hundredaires are gone. Apple is the only one I can think of that has found a second blockbuster. Nobody even notices once dominant industries like rail roads or steam ships. They were just as important in their day as FANGS are now. Even Microsoft is barely mentioned in tech discussions.

    Computers are very recent. The big money is being made on trivial things like advertising, games and entertainment. It hardly seems very imaginative. In a world of nearly 8 billion people, we shouldn’t assume there won’t be a return to basics. In the next 100 years, we better find a new energy resource. We better start using materials more wisely, instead of throwing everything in dumps/air/water.

    In biology, we will soon start changing what it means to be human. Miracle cures and lifespan enhancement, of course. But how about eliminating greed and the hoarding instinct? Do a small number of intelligent sociopaths really need to rape the planet so they can have $100 billion? Think of how much more productive we would be if violence was weeded out. Probably half the world GDP is wasted on policing, militaries and security of everything everywhere. In my brave new world, google will be gone because nobody will care about consuming all the worthless junk.

  2. The Internet moguls spy on you, what’s to stop them from spying on your “agent” – or hacking it? To an even greater degree than the meat puppets have already been hacked, I mean.

    What’s the point of making a robot in human form, unless it’s for sex? Why, in fact, have a multi-purpose robot at all? The whole lesson of history is that efficiency demands specialization.

    You’re assuming that corporations, as such, will continue to prosper and rule as oligarchs. This might not be the case; I think it will not. The infinite power and danger that will emerge from AI and nanotechnology will lead to total centralization. No entity having such power will allow any other entity to acquire it, and the stronger will eliminate or subordinate the weaker. If a “corporation” winds up controlling all other corporations, all governments, and all institutions, while continuously surveiling all activities of all “persons”, is it still a corporation in the contemporary sense? But I think it’s more likely that a government – specifically, that of China – will inherit the Earth. The West is too fragmented, self-absorbed, directionless, and short-sighted.

    If corporations do exist in the future, what is supposed to be the basis of the economy? Spying on consumers is worth money only if the consumers have money. Who is going to fund those consumers, when less than one in a thousand is capable of doing anything useful? All societies have always been built on the foundation that human effort has utility. That foundation is already eroding and will soon be washed away, along with the elaborate sand castle we call our “economy”.

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