Do a “Google”, goof around, play: Goofle


– set aside a certain time for having fun, goofing around and exploring like a child, actually like Google

full retard

Reading time: 5 minutes… or less. It’s mostly a lot of pictures.

Executive Summary: spend an hour each week actively trying new things, and, most importantly, having fun

Take away: double the time reserved for fun and experimenting

Call to action: Share this article (or the previous about life guidance) in order to make more people take advantage of my mistakes and particular shade of retarded wisdom.


Shooting range Krakow

Build a potato cannon

Google famously set aside one day a week for its employees to work on whatever pet project they liked. That’s 20% undirected R&D. In the hilarious TV series Silicon Valley one such project was a potato cannon…

dog moustache

dog moustache

You should do it too.

-Build a potato cannon.



Actually, don’t; it’s dangerous.

But you should devote some time to goofing around, experimenting, venturing outside your everyday box of obligations.

aconcagua beard

2-week beard on Aconcagua


20% might be a bit much for most though. But why not start with 1% or just one hour a week for exploring new things? Just one. You can do it.







Actually you should build a potato cannon, or a steam engine or a bicycle from scratch, if it sounds like fun and a reasonable intellectual challenge. I promise you’ll feel much better about yourself, more relaxed and energized at the same time, than after an extra hour of news reruns, reality TV, keeping your house in showcase order, drinking (though you shouldn’t be a stranger to some mind alterations every now and then) or whatever you waste your time on, when not relaxing like you mean it.



when experimenting came easy

When I was 3 years old my dad put me on a toboggan and let me slide out of sight on the lower slopes of Sweden’s highest mountain Kebnekajse. That’s experimenting 1975 style but wouldn’t do in 2016.


“Cock in a sock gate”, right after handing in my resignation in January 2014:

cock in a sock

It is illegal to snowboard naked (I did have my cock in a sock though… for cancer – Google it)


When I was 5-6 years old, I took a broken electric coil in one hand and used the other to push the respective cords into an electric socket. I got a massive shock, my hand cramped around the coil and I couldn’t let go. Rigid as a stiff I fell backward and the cords came out. Perhaps my curiosity got the better of me that time, or somebody should have stimulated me more to prevent activities like that.

long face

Rubber face – embrace it


Somewhat surprised to find this pic in my phone the next day

Nevertheless, it was fun, and I have kept finding ways to get moderate electrical shocks. Like that time*… No, enough is enough. You get the point.

*However, that story of how I blacked out the entire building, short circuiting 200 Amps of power, melting the tool I held in my hand and becoming blind for a few minutes really is one for the ages.


windsurfing vice

Nothing wrong being inspired by Miami Vice


How much fun should you have in a week?

The main objective here is not really the experimentation or learning per se. It’s to have fun, to smile, to laugh, to feel good, alive (pain can achieve that too…). How much of that do you have in your life on a weekly basis as it is?

slow 3

Typical 5-min break from the screens


When did you last laugh out loud until your abs hurt?


Thailand walrus (coconut tusks)


When did you at least have to stifle a bubbling laughter in a serious situation?

aconcagua ice jump

Aconcagua glacier


When did you involuntarily make a forceful nasal exhalation in place of a real laugh?


Bad Santa: Ho Ho Ho


How long were those episodes of sheer lightheartedness and pleasure?


3 min 33 seconds?


When did you last learn something truly new? Juggling? Snowboard? Dancing? Programming? Chinese? Lock-picking? Hot-wiring? Movie editing? How much time did you spend on new things a week during the last 12 months?

ibiza pool jump

Push whatever limited imagination you possess


When did you last put on your favorite song(s) and just went with it, no matter if it’s Eminem, Guetta, Shania Twain, Stones, Britney Spears, Bach, Depeche, Bowie or Joey Alexander?

Washboard abs in snow

My balcony/roof terrace


When were you last scared (in a not too dangerous way). When did you last get a bruise from trying something physical like climbing, skating, boxing, cliff diving..?


A little hurt never hurt anybody

Ronja fool laugh goof Sprezzaturian

fool? me?


When did you last make a fool of yourself and laughed it off? Don’t tell me you were 5 years old.

dancing in the dark

(not yet) Retarded managing director


How boring and full of obligations should your life be?

How many hours do you spend doing tedious, boring, unfulfilling or simply necessary (breadwinning) tasks a week?


The photographer was NOT amused, suffering from altitude sickness at the summit of Aconcagua


Summary: double the fun

If you’re not even setting aside one single hour a week for fun and exploration; do it!

Investor statue

Statue outside the Head Office of the Wallenberg family


Whatever amount of fun and unboxed discovery and experimenting you currently engage in, try doubling it. I’m sure there is some stock market chart watching, coffee, news, weather, other TV, computer gaming, or over the top tidying at home, vacation suntanning, not to mention mindless arguing on the internet or discussing politics at home you can do without.

nerja near death

Near death experience – 3ft deep

nerja death jump


Start by doing what you have never done before:

Share this article as widely as possible in order to spread the happiness, to make more people break their shackles and enjoy life, even if for just one hour.

micke young


Encourage them to read, to bookmark, to subscribe and to read my eBook “The Retarded Hedge Fund Manager” for inspiration on how to combine success and goofing around.

odd one out at school

Me: all the way down to the right



  1. You and I share the same views. But I let life get me down!

    Since having children I have an “excuse” for acting in this manner, oh boy!

    And I don’t plan to stop as my children age, no siree. I’ve been different and introverted the majority of my life, though as a kid I was more open, of course…..

    I played with rocks, “rock battles,” smashing rocks against each other a la pokemon OUI OUI MON AIME!! They had names, attacks and such.

    Even today at 23 I create elaborate imaginary worlds based on my interests(nuclear energy/disaster, alternative worlds, government, etc.) These literally take place in my head, talking to myself, acting them out. Oh yeahhhh.

    Man…I miss those days of rock battling.

    Keep publishing stuff like this. It’s a gentle reminder that I’ve given into playing by the rules of society. C’est pas la vie pour Les personne imaginatif commes moi!!

    Vive la monde de fou, Mikael.

  2. Great reminder! The golden childlike spirit which seems to be drained out of us, however innate it may have once been.

    I’ve tried also forcing myself to laugh at *unpleasant* things. Like falling off my bike and skidding my elbow. I lay on the ground for a few seconds, with a smile and no fight or flight response. Kind of a stoic happiness I suppose. Hah!

    Anyways great article as always, keep it up!

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